Uncut The Label was born from the creative world of Jo Cleveston, a print designer and digital artist with over 15 years of experience shaping textiles and prints for global fashion brands. After years of lending his vision to others, Jo set out to create something unapologetically his own: a queer menswear label where art, fashion, and identity collide.

Fuelled by a love of fashion, queer culture, art, traveling, and radical self-expression, Jo built Uncut The Label as a space where prints aren’t just decorative, they’re declarations. Each design is infused with his artistry, his perspective as a queer creative, and his belief that clothing should provoke, empower, and liberate.

Uncut The Label is not just a brand. It’s Jo’s manifesto: bold, sexy, unapologetic menswear for those who live loudly, proudly, and without apology.